So, you’re thinking of bringing your print production in house. Maybe you’ve outgrown your copier/printer, or you currently outsource  but are tired of spending too much at your local or online printer, or maybe you just aren’t thrilled with the time, cost, travel, product quality, or lack of control. You can improve all of these things by owning your own production machine from Copier1.

First, some useful information for you and then a few words of caution.

“Pro” or “Press” copiers are higher volume systems that actually differ very little from regular office copiers. The chemistry of the process, the hardware, and the software are all much the same, only in a larger platform. The very  large machines can get complicated when they are configured with additional finishing/booklet/trimming/and paper feeding options, but the big box in the middle is quite similar in design. There’s not much to it, as long as you know how to print on a little laserjet the process can be much the same. Complications can come in with the awesome power of these pro machines and with all of the feeding, folding, and finishing options that these machines can configured with.  So, yes, you can replace your outsourced printing by owning your own system. You can produce output with covers, your machine can automatically cut and trim the edges for full bleed, folded booklets, and much more.

BUT- and this is where the pitfalls emerge for many- there are differences you should be prepared for before investing in a production machine.

What is it like to own and run a production machine? The cost of the prints is a lot closer to $0.00 than what you’ve paid to outsource the product. But here is the thing: First and foremost, buying a production printer doesn’t make you a professional printer. If you’ve been paying a company to produce your flyers, booklets, or posters, that company has probably been doing it for a long time and has considerable investment production systems, experience, and knowledge. While that guy may not be a rocket scientist, he runs his equipment every day and has experiencing solving the problems where the output wasn’t quite right. He has experience getting colors to match, registration that gives consistent edges, maintaining the equipment and many, many  other skills that have been learned over years. That’s the experience you’ve been paying for.

As long as you understand this and are committed to invest the money and time to learn the necessary techniques that you’ll need to fine-tune your skill set, YOU CAN replace your printer with…a um, a printer. From Copier1. You will save a lot of money and really, operating this equipment is very satisfying. The technology is amazing and the output looks great. The prints you will produce will market your products they way you’ve envisioned, the way that only you know they need to be marketed, and that is the whole point.

Dan Fischer