Am I ready to own a production printer?

So, you’re thinking of bringing your print production in house. Maybe you’re tired of spending too much at your local or online printer, or you aren’t thrilled with the time, cost, travel, product quality, or lack of control. You can improve all of these things by owning your own production machine from Copier1.

First, some useful information for you and then a few words of caution.

“Pro” or “Press” copiers are higher volume systems that actually differ very little from regular office copiers. The chemistry of the process, the hardware, and the  software are all much the same, only in a larger platform. The machines you see that are very large can get complicated when there are additional finishing/booklet/trimming/and paper feeding options available, but the big box in the middle is quite similar in design. There’s not much to it, as long as you know how to print on a little laserjet the process can be much the same. Where complications can come in- and the awesome power of these pro machines- is with all of the feeding, folding, and finishing options that these machines can configured with. So, yes, you can do replace your printer with hardware. You can put on special covers, trim the edges for full bleed, fold booklets, and much more.

BUT- and this is where the pitfalls emerge for many- there are differences you should be prepared for before investing in a production machine.

What is it like to own and run a production machine? The cost of the prints is a lot closer to $0.00 than what you’ve paid to outsource the product. But here is the thing: First and foremost, buying a production printer doesn’t make you a professional printer. The company you’ve been paying for your flyers, booklets, or posted has probably been doing it for a long time and ,has considerable investment production systems, experience  and knowledge. While that guy may not be a rocket scientist, he runs this equipment every day and has already tackled the problem where the output wasn’t right. That’s the experience you’ve been paying for.

As long as you understand this and are committed to invest the money and time to learn the necessary techniques that you’ll need to fine-tune your skill set, YOU CAN replace your printer with…a um, a printer. From Copier1. You will save a lot of money and really, operating this equipment is very satisfying. The technology is amazing and the output looks great. The prints you will produce will market our products they way you’ve envisioned, the way that only you know they need to be marketed, and that is the whole point.

Dan Fischer